PALMER HAASCH
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I currently work as a junior digital culture reporter at Insider, where I cover TikTok culture, memes, influencers, and occasionally K-pop and other entertainment topics. I'm responsible for meeting individual traffic goals, primarily through evergreen stories and newsy quick hits. I also produce reported features, write analysis on timely digital culture topics, and occasionally opinion-based rankings and personal essays.

All of my articles for Insider and Business Insider can be found via linked author pages. Highlights linked below:

Reported features:
  • Frogs are in an internet golden age — how the animals once grouped with an online 'hate symbol' turned wholesome 
    • All Things Considered radio appearance
  • K-pop stans have been heralded as digital heroes for fighting racists online, but Black fans are still getting left out of the conversation
  • TikTokers are being called out for a 'ghost photoshoot' trend that critics say reminds them of KKK robes

Interviews:
  • The viral cranberry juice skateboarder says the video is helping him make a down payment on a home
  • The latest TikTok meme denies the existence of 'two pretty best friends.' The creator says the line is inspired by real life. 
  • The creator of the 'meatier, meteor' TikTok meme cried real tears making the video

News hits:
  • The US Army's esports team has 'paused' video game streaming on Twitch following controversy over its recruitment practices and policies
  • Riot Games denied a woman's claim that her image was used without consent for a 'League of Legends' character

Analysis:
  • TikTokers tried to sink Trump's town hall by streaming Biden's on multiple devices, drawing on K-pop fan tactics
  • Why Paul Rudd's viral mask PSA for Cuomo missed the mark

K-pop coverage:
  • K-pop groups are providing immersive virtual concerts for fans in quarantine, including AR golden dragons and big-display live cheering sections
  • SuperM talks their first full-length album 'Super One' — 'You can expect great synergy between the seven members'
  • Every BLACKPINK song, ranked
  • BLACKPINK's 'The Album' is a glossy 8-track party playlist you'll want to play in every area (co-byline with Callie Ahlgrim and Inyoung Choi)
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